Fenster-Favicon

Fenster
Brand Guidelines

This brand guideline consolidates all the brand assets for Fenster in one convenient and shareable space.

Values

Fensters’ core values encompass over 25 years of expertise in high-end residential fenestration, employing Europe’s finest aluminium systems for enduring solutions. We prioritize professionalism by collaborating with clients’ architects and engineers from the outset, ensuring seamless journeys that exceed expectations and meet regulations.

Tone & Personality

Luxury and simplicity

Visual foundation

In Fenster’s visual foundation, we prioritize open, white space to enhance readability, optimize load times, and streamline workflows, all while adhering to content requirements. We maintain consistency in formatting for dates, times, punctuation, and numbers. Content is presented in sentence case, with headings following Title Case for clarity. The composition system is elegantly simple, and color is subtly introduced through imagery, with blue acting as a contrasting colour. White backgrounds are typically chosen to maintain a clean aesthetic.

Logos are visual shortcuts for identifying a brand. They may be made up of symbols, shapes, and stylized text or a combination of all three, and through the visual choices made should evoke a company’s brand story.
Display the logo and icon on any colour that strongly contrasts with the background colour.

Primary Logo

Fenster Logo
Fenster-Favicon

Secondary logo.

Download the Fenster Logos:

Primary Colours

#1B75BB

RGB: 27, 117, 187

CMYK: ,85, 50, 0, 0

#8BC53F

RGB: 139, 197, 63

CMYK: 2, 0, 68, 23

#6D6E70

RGB: 109, 110, 112

CMYK: 3, 2, 0, 56

#FFFFFF

RGB: 29, 137, 142

CMYK: 82, 29, 43, 4

Secondary Colours

#414042

RGB: 65, 64, 66

CMYK: 2, 3, 0, 74

#545454

RGB: 84, 84, 84

CMYK: 0, 0, 0, 67

#D9D9D9

RGB: 217, 217, 217

CMYK: 0, 0, 0, 15

#000042

RGB: 0, 0, 66

CMYK: 100, 100, 0, 74

This typography will distinguish the brand from the crowd, conveying the brand personality in an instant, attracting and holding the audience’s attention, building recognition, establishing a sense of occasion, structuring information and promoting understanding.The typeface chosen represents the brand and is easy to read and is flexible enough to cover all the times and places when something needs to be said.

Primary font

Bebas Neue

ABCDEFGHIJKLMNOP
QRSTUVWXYZ1234567
890!@#$%^&*()

Secondary font

Open sans

ABCDEFGHIJKLMNOP
QRSTUVWXYZ1234567
890!@#$%^&*()

Imagery Guidelines

  • Do not use illustrative artwork.
  • Bring in colour using imagery.
  • The theme of the images should relate back to home improvement and luxury homes.
  • Mobile optimisation is very important, make sure all images work well on mobile devices.
  • Avoid potentially offensive or sexual images.
  • Never use copyrighted material from other sites without permission nor watermarked images.
  • Ensue that people are relatable in a South African context.
  • Use images of a sufficient quality. No pixelation.
  • Don’t show brand names unless they are in context with the article.
  • Never stretch or alter the original image aspect ratio.

Do's

  • Fenster blog articles should be written in first person.
  • Ensure that people are relatable in a South African context.
  • Use images of a sufficient quality. No pixelation.

Dont's

  • Do not use the brand blue on the brand green or vice versa. Use the brand colours separately.
  • Avoid potentially offensive or sexual images.
  • Never use copyrighted material from other sites without permission nor watermarked images.
  • Never stretch or alter the original image aspect ratio.

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